Maine College of Art & Design, Portland, Maine, Published in 2021

Assistant Art Director and Photographer for a full-scale rebrand of the private university, Maine College of Art & Design located in Portland, Maine.

Collaborated closely with the international Creative Director, Steve Bowden to design the branding, publications, wayfinding, merchandise, and website. We transformed the fragmented identity into a cohesive visual system rooted in the school’s historic legacy of design, form, and typography since 1882. The new branding connected strongly with prospective students and increased total student applications by 75%.

Creative Director Steve Bowden
Assistant Art Director, Photographer Annabelle Collette
Graphic Designer Claire Christenson
Copy Alex Koch