Staff Photographer for a full-scale rebrand of the private university, Maine College of Art & Design located in Portland, Maine.
Collaborated closely with the international Creative Director, Steve Bowden to design the branding, publications, wayfinding, merchandise, and website. We transformed the fragmented identity into a cohesive visual system rooted in the school’s historic legacy of design, form, and typography since 1882. The new branding connected strongly with prospective students and increased total student applications by 75%.
Role: Staff Photographer, Art Director
Creative Director: Steve Bowden
Graphic Designer: Claire Christenson
Copy: Alex Koch
Location: Portland, Maine
Year: 2022
