Maine College of Art & Design, Portland, Maine, Published in 2021

Art Director and Photographer for a full-scale rebrand of the private university, Maine College of Art & Design located in Portland, Maine.

Collaborated closely with Steve Bowden, the Creative Director and Marketing Director to design the branding, publications, wayfinding, merchandise, and website. We transformed the fragmented identity into a cohesive visual system rooted in the school’s historic legacy of design, form, and typography since 1882. The new branding connected strongly with prospective students and increased total student applications by 80%.

Art Director, Photographer Annabelle Collette
Creative Director Steve Bowden
Graphic Designer Claire Christenson
Copy Alex Koch

Maine College of Art & Design Branding Campaign