Developed the brand and debut campaign for COLLETTE around a vision of American-made luxury rooted in ethical sourcing, craftsmanship, and equestrian influence. Photographed in Austin, the campaign draws from the early work of Cindy Sherman and the portraiture of Richard Avedon.

The identity pairs Cochin typography with a hand-drawn horse mark inspired by prehistoric cave drawings, connecting the brand’s equestrian roots with a sense of permanence and history.

Role: Creative Director
Model: Kalista Tamez
Assistant and Videographer: Annette Richardson
Location: Austin, Texas
Year: 2025