COLLETTE, Austin, Texas, 2025

Art Director, Designer, and Photographer for startup fashion brand COLLETTE. Focused on ethical sourcing, innovation, and artisan quality. COLLETTE stands for “Victory of the People” and aims to change the course for luxury fashion ethics, sourcing and making every product exclusively in the USA.

The campaign was shot in Austin, Texas and inspired by the iconic early works by Cindy Sherman and fashion photographers Richard Avedon and Irving Penn.

The logo features Cochin, a serif typeface designed by Georges Peignot for the Paris foundry. Drawing inspiration from the founders deep appreciation for horses, the secondary logo features a child-like horse reminiscent of the Lascaux cave paintings dating back to approximately 15,000-13,000 BCE.

Art Director, Designer, and Photographer, Annabelle Collette
Model, Kalista Tamez
Assistant and Videographer, Annette Richardson