For Jill McGowan’s SS27 campaign, I developed “Out of Office,” exploring the freedom of girlhood through nature, movement, and female connection, inspired by Justine Kurland ‘Girl Pictures’.
Client: Jill McGowan
Role: Creative Direction, Photography, Production Styling: Hannah Martin
Makeup: Micayla Lawson
Assist: Alyvia Caruso
Location: Portland, Maine
Year: 2026
Jill McGowan SS27
Concept
For Jill McGowan’s SS27 campaign, I developed Out of Office, a story centered on the freedom and intimacy of girlhood. Inspired by Justine Kurland’s Girl Pictures and the work of Julie Greve, the concept follows two women stepping away from routine and reconnecting with nature, movement, and each other.
Rather than creating a traditional fashion narrative, I wanted the collection to feel lived in. The women wander through the landscape, move through water, rest, and exist together without an obvious destination. The natural environment becomes part of the story, creating moments that feel spontaneous and personal while still allowing the clothing to hold a strong presence.
Styling