Maine College of Art & Design, Portland, Maine, Released in 2022

Director and Photographer for the Maine College of Art & Design & Merchandise line. The & merchandise line was designed by Steve Bowden, Director of Marketing, and served as part of the complete redesign of the university. The theme behind the photoshoot drew inspiration from vintage J. Crew Catalogs and consisted of relaxed students wearing the garments as they would in the city attending the university in Portland, Maine.

Using bold typography and color the marketing team transformed the merchandise from busy souvenirs into minimal yet impactful garments and accessories. The updated line not only built community pride but also served as a powerful tool for brand visibility on and off campus. We partnered with L.L. Bean, Miir, and Loquat to create this new merchandise line.

Photo Director, Photographer Annabelle Collette
Creative Director and Designer Steve Bowden
Models Gabriel Densley, Montana L.
Assistant Michael Carosielli